EU Trademark Registration 2026: A Complete Guide for International Businesses

Rechtsanwalt Marcus Dury LL.M. - Fachanwalt für IT-Recht

EUIPO trademark representativePlanning to expand into the European market? Protecting your brand with an EU trademark (EUTM) is one of the most cost-effective ways to secure exclusive rights across all 27 EU member states with a single application.
This comprehensive guide walks you through the entire EUIPO trademark registration process in 2026 — including costs, timelines, classification, opposition proceedings, and common pitfalls to avoid.

Trademark law: DURY succeeds in repealing the blocking of products of a Chinese electronics manufacturer at Amazon.de, Ebay.de and AliExpress

Rechtsanwalt Marcus Dury LL.M. - Fachanwalt für IT-Recht

printer 2416269 640Since 13 February 2019, the DURY trademark team has been asserting the legal interests of a Chinese electronics manufacturer in the field of trademark law in Germany and in other European member states.

The background of the mandate is a broad trademark grabbing campaign of a former German reseller. The former reseller registered the serial number of the Chinese manufacturer, who had only registered the company indicator as principal trademark in Europe, as a trademark himself, with the intention of requesting the blocking of the Chinese manufacturer’s offers at Amazon.de, Ebay.de and AliExpress with reference to these trademark applications made in bad faith.

As a result, the Chinese manufacturer was threatened with considerable losses of turnover in a seven-digit range per month.

On our own behalf

European Trademark Law